Marketing Metrics Blog

If you have been reading my posts from this series, you'd know by now that a lot of these ideas are based on Schwartz, a legendary copywriter and marketer from the 60s whose ideas are still relevant to this date, and his book "Breakthrough Advertising" is the basis for some great ca... Read More

A few weeks back, I analyzed the home pages of fast-growing startups in their early stages and demonstrated how they had to make some drastic changes to enable the growth that they are enjoy... Read More

One of the most popular and highest-grossing software in the world is CRM. CRM softwares are responsible for almost a quarter of all enterprise software revenue all over the world. They are also the largest and most quickly developing enterprise softwares.In this post, I will addres... Read More

When you find people just visit your landing pages and scroll through anything with a button (or CTA) without stopping, it probably means you need to tweak one of these 4 elements and test the results.Copy (title, value prop, CTA)Page layout <... Read More

We do a lot of cold email outreach for high ticket SaaS startups who sell to large companies and target VPs/CXO level executives. Here are 3+ years of cold email outreach best practices that have helped us avoid the spam folder and book meetings with Directors, VPs and C-suite decis... Read More