Marketing Metrics Blog

When we look at our Google Analytics traffic sources, we are often misled by the sheer volume of traffic coming from some of the popular domains- Facebook, Google, Reddit, and so on.But most often marketers don't track the quality of that traffic beyond a certain point. And when... Read More

Today I attained my first milestone for my newsletter. When I set out on this journey at the beginning of 2021, my goal was to attain 5k subscribers by end of 2021 and this is just a baby step towards that goal.In order to thank you for supporting me on this journey, and as part of ... Read More

If you have been reading my posts from this series, you'd know by now that a lot of these ideas are based on Schwartz, a legendary copywriter and marketer from the 60s whose ideas are still relevant to this date, and his book "Breakthrough Advertising" is the basis for some great ca... Read More

A few weeks back, I analyzed the home pages of fast-growing startups in their early stages and demonstrated how they had to make some drastic changes to enable the growth that they are enjoy... Read More

One of the most popular and highest-grossing software in the world is CRM. CRM softwares are responsible for almost a quarter of all enterprise software revenue all over the world. They are also the largest and most quickly developing enterprise softwares.In this post, I will addres... Read More